As its name suggests, Dissolve and And-Or Co.’s This is a Generic Millennial Ad is just that – a generic millennial ad. The short film displays the canned and forced nature marketing campaigns aimed at Millennials often are. From stereotypical shots of dancing in the streets to parties to social justice campaigns, this short pokes fun at the false understanding these advertising agencies have.
The short even makes a pointed jab at Pepsi’s catastrophic failure of an ad – the one in which Kendall Jenner brought together both sides during a “peace party with colourful signs.” As the “ad” continues on, it becomes a more and more desperate attempt by the fictionalized executives to understand the millennial mentality.
The most ironic thing about “This is a Generic Millennial Ad” is the fact that it’s satirical tone and end message making fun of clueless capitalist companies actually makes this short film appealing to millennials. It perfectly demonstrates the distrust and annoyance Millennials have towards advertisements and advertisement companies that seek to exploit them while simultaneously completely misunderstanding them.
The satirical spoof ad is created entirely by using stock videos from Dissolve’s archives. Though not explicitly stated in the short, “This is a Generic Millennial Ad” goes one step further into “meta” approach, by actually acting as an ad for And-Or for its actual millennial knowledge as well as Dissolve for its stock footage.
More from Ones To Watch
REAR WINDOW: Insight into Suspense
Alfred Hitchcock is known as the Master of Suspense and this 1954 film is proof of his cinematic credentials. Rear Window …
THE KING OF COMEDY: Scorsese’s Underdog
Perhaps one of the most talked about aspects of Martin Scorsese’s The King of Comedy (1982) is the fact that …
RAW: Food for Thought
Julia Ducournau’s debut French Language horror Raw fully delves into a world of compromised values, reprehensible university initiations…and cannibalism. The …
