In an interview with Variety magazine, AMC Entertainment CEO Adam Aron said he was open to the idea of allowing people to use their mobile phones at the movies hoping to attract more young adults into their theatres.
“When you tell a 22-year-old to turn off the phone, don’t ruin the movie, they hear please cut off your left arm above the elbow. You can’t tell a 22-year-old to turn off their cell phone. That’s not how they live their life”, he had explained. “At the same time, though, we’re going to have to figure out a way to do it that doesn’t disturb today’s audiences. There’s a reason there are ads up there saying turn off your phone because today’s moviegoer doesn’t want somebody sitting next to them texting or having their phone on.”
The announcement certainly didn’t go unnoticed and cinemagoers took over social media to express their disagreement and rage. The response was loud and clear and Aron was forced to back down. In an open letter posted to Twitter, the Head of the cinema chain said there would be “NO TEXTING ALLOWED in any of the auditoriums at AMC Theatres, not today, not tomorrow and not in the foreseeable future.”
We can all heave a sigh of relief then. The cinema remains a sacred place, kind of (there are too many people who don’t respect cinemas by talking way too loudly during a movie for example). If a 22-year-old can’t turn off his cell phone for a couple of hours, then maybe he/she should stay away from the theatres. You can still watch a movie while texting or scrolling down your Facebook homepage at your house without annoying others.
I’m one of those people that actually like turning off their phone, finishing their popcorn before the movie even gets started and then enjoying it in silence. And I’m glad I’m not the only one.